{"id":9,"date":"2020-07-03T12:05:30","date_gmt":"2020-07-03T12:05:30","guid":{"rendered":"http:\/\/sudocreminternational.local\/?page_id=3"},"modified":"2025-02-18T15:06:08","modified_gmt":"2025-02-18T14:06:08","slug":"prohlaseni-k-souborum-cookies","status":"publish","type":"page","link":"https:\/\/sudocrem.com\/cz\/prohlaseni-k-souborum-cookies\/","title":{"rendered":"Prohl\u00e1\u0161en\u00ed k soubor\u016fm cookies"},"content":{"rendered":"<p><strong>PODM\u00cdNKY POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES<\/strong><\/p>\n<p>Tyto podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies (d\u00e1le jen \u201e<strong>podm\u00ednky<\/strong>\u201c) se t\u00fdkaj\u00ed na\u0161ich webov\u00fdch str\u00e1nek a shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f b\u011bhem n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek. V\u00a0t\u011bcto podm\u00ednk\u00e1ch naleznete podrobn\u00e9 informace o n\u00e1stroj\u00edch specifick\u00fdch pro webov\u00e9 str\u00e1nky a tak\u00e9 n\u00e1stroj\u00edch od extern\u00edch partner\u016f.<\/p>\n<p>Provozovatelem webov\u00fdch str\u00e1nek je spole\u010dnost Teva Pharmaceuticals CR, s.r.o. (d\u00e1le jen \u201e<strong>Teva<\/strong>\u201c). Spole\u010dnost Teva je v\u00a0t\u011bchto podm\u00ednk\u00e1ch tak\u00e9 ozna\u010dov\u00e1na jako \u201e<strong>my<\/strong>\u201c, \u201e<strong>n\u00e1s<\/strong>\u201c a \u201e<strong>na\u0161e<\/strong>\u201c.<\/p>\n<ol>\n<li><strong>Kontakty<\/strong><\/li>\n<\/ol>\n<p><strong>Kdo jsme?<\/strong><\/p>\n<p>Teva Pharmaceuticals CR, s.r.o., I\u010cO: 25629646, se s\u00eddlem na adrese Praha 5, Radlick\u00e1 3185\/1c, PS\u010c 15000, Praha, z\u00e1pis v\u00a0OR: C 56235 veden\u00e1 u M\u011bstsk\u00e9ho soudu v\u00a0Praze.<\/p>\n<p>Teva je pobo\u010dkou spole\u010dnosti Teva Pharmaceuticals Industries Ltd. a sou\u010d\u00e1st\u00ed skupiny Teva, kter\u00e9 jsou usazeny a p\u016fsob\u00ed v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy v\u00a0\u010cesk\u00e9 republice.<\/p>\n<p><strong>Toto\u017enost provozovatele webov\u00fdch str\u00e1nek jako\u017eto spr\u00e1vce, kontaktn\u00ed \u00fadaje<\/strong><\/p>\n<p><u>Provozovatel (spr\u00e1vce) a jeho kontakty<\/u>:<\/p>\n<ul>\n<li>Po\u0161ta: Teva Pharmaceuticals CR, s.r.o., Radlick\u00e1 3185\/1c, PS\u010c 15000, Praha<\/li>\n<li>E-mail: <a href=\"mailto:infoteva@teva.cz\">infoteva@teva.cz<\/a><\/li>\n<li>Web: <a href=\"http:\/\/www.teva.cz\">teva.cz<\/a><\/li>\n<\/ul>\n<p><u>Pov\u011b\u0159enec a jeho kontakty<\/u>:<\/p>\n<ul>\n<li>Ofici\u00e1ln\u011b ustanoven\u00fd pov\u011b\u0159enec pro ochranu osobn\u00edch \u00fadaj\u016f Teva EU (Data Privacy Officer) byl jmenov\u00e1n pro celou skupinu v\u00a0podob\u011b pana Dr. Wilfred Steenbruggen, Bird &amp; Bird International Plh<\/li>\n<li>Po\u0161ta: Teva Pharmaceuticals CR, s.r.o., k\u00a0ruk\u00e1m DPO, Radlick\u00e1 3185\/1c, PS\u010c 15000, Praha<\/li>\n<li>E-mail: <a href=\"mailto:EUPrivacy@tevaeu.com\">EUPrivacy@tevaeu.com<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong>Oblast p\u016fsobnosti podm\u00ednek<\/strong><\/li>\n<\/ol>\n<p>Tyto podm\u00ednky se vztahuj\u00ed na v\u0161echny p\u0159\u00edpady vyu\u017eit\u00ed cookies a jin\u00fdch obdobn\u00fdch n\u00e1stroj\u016f (d\u00e1le jen \u201e<strong>cookies<\/strong>\u201c). Cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed na po\u010d\u00edta\u010di nebo mobiln\u00edm za\u0159\u00edzen\u00ed, kdy\u017e si prohl\u00ed\u017e\u00edte webov\u00e9 str\u00e1nky. Soubory cookies jsou obecn\u011b pou\u017e\u00edv\u00e1ny k tomu, aby webov\u00e9 str\u00e1nky fungovaly efektivn\u011bji, mohou obsahovat \u00fadaje souvisej\u00edc\u00ed s funkc\u00ed nebo zobrazov\u00e1n\u00edm str\u00e1nek, nebo mohou webov\u00fdm str\u00e1nk\u00e1m umo\u017enit &#8220;zapamatovat si&#8221; Va\u0161e aktivity nebo preference po ur\u010dit\u00e9 \u010dasov\u00e9 obdob\u00ed.<\/p>\n<p>Na webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me tyto druhy cookies:<\/p>\n<p>TYP 1 \u2013 NEZBYTN\u00c9 TECHNICK\u00c9 COOKIES \u2013 n\u00e1stroje, kter\u00e9 jsou pot\u0159ebn\u00e9 pro poskytov\u00e1n\u00ed slu\u017eby zobrazen\u00ed webov\u00e9 str\u00e1nky. Tyto n\u00e1stroje nen\u00ed mo\u017en\u00e9 odm\u00edtnout.<\/p>\n<p>TYP 2 \u2013 ANALYTICK\u00c9 STATISTICK\u00c9 COOKIES \u2013 n\u00e1stroje, kter\u00e9 vyu\u017e\u00edv\u00e1me pro \u00fa\u010dely shroma\u017e\u010fov\u00e1n\u00ed statistik a vytv\u00e1\u0159en\u00ed anal\u00fdz pro v\u00fdvoj webov\u00fdch str\u00e1nek.<\/p>\n<p>TYP 3 \u2013 REKLAMN\u00cd A REMARKETINGOV\u00c9 COOKIES (u\u017eivatelsk\u00e1 zku\u0161enost) \u2013 n\u00e1stroje, kter\u00e9 vyu\u017e\u00edv\u00e1me pro zobrazov\u00e1n\u00ed relevantn\u00ed reklamy a pro marketingov\u00e9 \u00fa\u010dely.<\/p>\n<p>Na v\u0161ech na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch nemus\u00ed b\u00fdt dostupn\u00e9 v\u0161echny popisovan\u00e9 cookies. Pro konkr\u00e9tn\u00ed p\u0159ehled cookies na dan\u00fdch webov\u00fdch str\u00e1nk\u00e1ch pros\u00edm vyu\u017eijte odkaz na zji\u0161t\u011bn\u00ed a zm\u011bnu preferenc\u00ed cookies dostupn\u00e9 trvale na spodn\u00ed li\u0161t\u011b webov\u00e9 str\u00e1nky pod n\u00e1zvem: <em>Nastaven\u00ed cookies<\/em>.<\/p>\n<p>Cookies pou\u017e\u00edv\u00e1me z\u00a0n\u00e1sleduj\u00edc\u00edch d\u016fvod\u016f:<\/p>\n<ol>\n<li><strong>Spr\u00e1va nastaven\u00ed a souhlas\u016f pro cookies (TYP 1)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: prost\u0159ednictv\u00edm t\u011bchto n\u00e1stroj\u016f zaji\u0161\u0165ujeme spr\u00e1vu cookie li\u0161ty, Va\u0161e odm\u00edtnut\u00ed souhlas\u016f a jejich ud\u011blen\u00ed a tak\u00e9 nastaven\u00ed cookies li\u0161ty. To v\u0161e \u010din\u00edme abychom dodr\u017eeli pr\u00e1vn\u00ed \u00fapravu a abychom nasadili pouze takov\u00e9 cookies, kter\u00e9 byly odsouhlaseny anebo ty, kter\u00e9 jsou pro provoz webov\u00e9 str\u00e1nky nezbytn\u00e9;<\/p>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: pln\u011bn\u00ed smlouvy, bez tohoto n\u00e1stroje nen\u00ed mo\u017en\u00e9 webovou str\u00e1nku prohl\u00ed\u017eet;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o nastaven\u00ed cookie li\u0161ty, informace o p\u0159edvolb\u00e1ch, datum a \u010das nastaven\u00ed, zm\u011bny, logy a dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed se spr\u00e1vy cookies a souhlas\u016f;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: po dobu jednoho roku, n\u00e1sledn\u011b vybran\u00e1 data (zejm\u00e9na logy) nejv\u00fd\u0161e t\u0159i roky pro \u00fa\u010dely p\u0159\u00edpadn\u00e9 kontroly na <strong><u>z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu, kter\u00fd je mo\u017en\u00e9 nam\u00edtat<\/u><\/strong>;<\/p>\n<ol>\n<li><strong>azurewebsites.net (TYP 2)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: \u00fa\u010delem je uchov\u00e1n\u00ed unik\u00e1tn\u00edho anonymizovan\u00e9ho idenfitik\u00e1toru cookie za \u00fa\u010delem zji\u0161\u0165ov\u00e1n\u00ed po\u010dtu osob vyu\u017e\u00edvaj\u00edc\u00edch aplikaci po stanovenou dobu;<\/p>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o po\u010dtech u\u017eivatel\u016f a dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed n\u00e1v\u0161t\u011bv webov\u00e9 str\u00e1nky;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: po dobu jednoho roku;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Microsoft Ireland Operations Limited, Ireland;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): P\u0159ed\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed je mo\u017en\u00e9. Jako vhodnou ochranu jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky podle \u010dl. 46 GDPR. V p\u0159\u00edpad\u011b, \u017ee t\u0159et\u00ed zem\u011b podl\u00e9h\u00e1 rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b, takov\u00e1 rozhodnut\u00ed se rovn\u011b\u017e aplikuj\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/privacy.microsoft.com\/cs-cz\/\">https:\/\/privacy.microsoft.com\/cs-cz\/<\/a>;<\/p>\n<ol>\n<li><strong>GOOGLE ANALYTICS (TYP 2)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Registruje statistick\u00e9 \u00fadaje o chov\u00e1n\u00ed u\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch. Pou\u017e\u00edv\u00e1 se pro intern\u00ed analytiku provozovatele webov\u00fdch str\u00e1nek. Pou\u017e\u00edv\u00e1 se tak\u00e9 pro kontrolu toho, zda prohl\u00ed\u017ee\u010d u\u017eivatele podporuje soubory cookies. Tento n\u00e1stroj mimo jin\u00e9 zahrnuje n\u00e1sleduj\u00edc\u00ed n\u00e1stroje:<\/p>\n<ul>\n<li>_dc_gtm_UA-# Pou\u017e\u00edv\u00e1 se syst\u00e9mem Google Tag Manager pro regulaci zat\u00ed\u017een\u00ed zna\u010dky skriptu Google Analytics.<\/li>\n<li>_ga [x 3 ] Registruje jedine\u010dn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo, kter\u00e9 se pou\u017e\u00edv\u00e1 pro generov\u00e1n\u00ed statistick\u00fdch dat o tom, jak u\u017eivatel webovou str\u00e1nku vyu\u017e\u00edv\u00e1.<\/li>\n<li>_ga_# [x 3 ] Pou\u017e\u00edv\u00e1 se v n\u00e1stroji Google Analytics ke shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o po\u010dtu n\u00e1v\u0161t\u011bv u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch a dat prvn\u00ed a posledn\u00ed n\u00e1v\u0161t\u011bvy.<\/li>\n<li>_gid Google Registruje unik\u00e1tn\u00ed ID, kter\u00e9 je pou\u017e\u00edv\u00e1no k vygenerov\u00e1n\u00ed statistick\u00fdch dat o tom, jak u\u017eivatel webovou str\u00e1nku pou\u017e\u00edv\u00e1.<\/li>\n<\/ul>\n<p>Google Analytics se pou\u017e\u00edv\u00e1 pouze s anonymizac\u00ed IP adres. IP adresy jsou ve v\u00fdchoz\u00edm nastaven\u00ed spole\u010dnost\u00ed Google a nav\u00edc n\u00e1mi anonymizov\u00e1ny. Spole\u010dnost Google tyto informace vyu\u017e\u00edv\u00e1 v na\u0161em zastoupen\u00ed k anal\u00fdze toho, jak u\u017e\u00edv\u00e1te webovou str\u00e1nku, a to pro pot\u0159eby reportingu o aktivit\u011b na webu a poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s u\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek a internetu.<\/p>\n<p>Pou\u017e\u00edv\u00e1me Google Analytics k anal\u00fdze a pravideln\u00e9mu zlep\u0161ov\u00e1n\u00ed pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Z\u00edskan\u00e9 statistiky m\u016f\u017eeme vyu\u017e\u00edt ke zlep\u0161en\u00ed na\u0161\u00ed nab\u00eddky a u\u010dinit ji pro v\u00e1s jako u\u017eivatele zaj\u00edmav\u011bj\u0161\u00ed. Krom\u011b toho z\u00edsk\u00e1v\u00e1me informace o funk\u010dnosti na\u0161ich str\u00e1nek (nap\u0159\u00edklad pro zji\u0161t\u011bn\u00ed probl\u00e9m\u016f s navigac\u00ed).<\/p>\n<p>M\u016f\u017eeme tak\u00e9 vyu\u017e\u00edt roz\u0161\u00ed\u0159enou inzertn\u00ed funkci, kte\u00e1 n\u00e1m umo\u017e\u0148uje zjistit demografick\u00e9 p\u0159ehledy, zobrazen\u00ed, remarketingov\u00e9 segmenty publika dle chov\u00e1n\u00ed, data pro reklamu.<\/p>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o po\u010dtech u\u017eivatel\u016f, jejich n\u00e1v\u0161t\u011bv\u00e1ch a klik\u00e1n\u00ed a dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed n\u00e1v\u0161t\u011bv webov\u00e9 str\u00e1nky;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: maxim\u00e1ln\u011b dva roky, \u017eivotnost je 12 m\u011bs\u00edc\u016f;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Google Ireland Ltd, Irsko;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): P\u0159ed\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed je mo\u017en\u00e9. Jako vhodnou ochranu jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky podle \u010dl. 46 GDPR. V p\u0159\u00edpad\u011b, \u017ee t\u0159et\u00ed zem\u011b podl\u00e9h\u00e1 rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b, takov\u00e1 rozhodnut\u00ed se rovn\u011b\u017e aplikuj\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/policies.google.com\/privacy?hl=en-US\">https:\/\/policies.google.com\/privacy?hl=en-US<\/a>;<\/p>\n<ol>\n<li><strong>GOOGLE ADS (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Ve slu\u017eb\u011b Google Ads vyu\u017e\u00edv\u00e1me funkci remarketingu. Tato funkce n\u00e1m umo\u017e\u0148uje u\u017eivateli inzerovat webov\u00e9 str\u00e1nky na z\u00e1klad\u011b jeho z\u00e1jm\u016f na webov\u00fdch str\u00e1nk\u00e1ch v reklamn\u00ed s\u00edti Google (ve vyhled\u00e1v\u00e1n\u00ed Google nebo na Youtube, tzv. Google ads nebo na jin\u00fdch str\u00e1nk\u00e1ch). Za t\u00edmto \u00fa\u010delem je analyzov\u00e1na interakce u\u017eivatel\u016f na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159\u00edklad nab\u00edz\u00ed u\u017eivateli to, o\u010d se zaj\u00edm\u00e1, \u010di aby bylo mo\u017eno zobrazit c\u00edlenou reklamu u\u017eivateli po n\u00e1v\u0161t\u011bv\u011b t\u011bchto str\u00e1nek n\u00e1sleduj\u00edc\u00ed po prohl\u00ed\u017een\u00ed str\u00e1nek jin\u00fdch. Abychom toto mohli \u010dinit, Google ukl\u00e1d\u00e1 cookie do prohl\u00ed\u017ee\u010d\u016f u\u017eivatel\u016f, kte\u0159\u00ed nav\u0161t\u011bvuj\u00ed ur\u010dit\u00e9 slu\u017eby nebo webov\u00e9 str\u00e1nky Google v reklamn\u00ed s\u00edti Google. Tato &#8220;cookie&#8221;, slou\u017e\u00ed k zaznamen\u00e1n\u00ed n\u00e1v\u0161t\u011bv t\u011bchto u\u017eivatel\u016f. \u010c\u00edslo se pou\u017e\u00edv\u00e1 k jednozna\u010dn\u00e9 identifikaci webov\u00e9ho prohl\u00ed\u017ee\u010de v konkr\u00e9tn\u00edm za\u0159\u00edzen\u00ed a nikoliv k identifikaci osoby; identifika\u010dn\u00ed osobn\u00ed \u00fadaje nejsou ulo\u017eeny.<\/p>\n<p>M\u016f\u017eeme tak\u00e9 vyu\u017e\u00edt konverze reklam Google, abychom V\u00e1s upozornili na atraktivn\u00ed nab\u00eddky s\u00a0vyu\u017eit\u00edm materi\u00e1l\u016f z\u00a0Google Ads na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch. Tyto cookies umo\u017e\u0148uj\u00ed spole\u010dnosti Google rozpoznat V\u00e1\u0161 internetov\u00fd prohl\u00ed\u017ee\u010d. Pokud u\u017eivatel nav\u0161t\u00edv\u00ed ur\u010dit\u00e9 str\u00e1nky webu subjektu, kter\u00fd je z\u00e1kazn\u00edkem Ads, a platnost tohoto souboru cookie ulo\u017een\u00e9ho na jeho za\u0159\u00edzen\u00ed je\u0161t\u011b neuplynula, mohou spole\u010dnost Google a dan\u00fd z\u00e1kazn\u00edk zjistit, \u017ee dan\u00fd u\u017eivatel klikl na reklamu a byl p\u0159esm\u011brov\u00e1n na tuto str\u00e1nku. Ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi Ads je p\u0159id\u011blen jin\u00fd soubor cookie. Soubory cookie proto nemohou b\u00fdt sledov\u00e1ny prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek z\u00e1kazn\u00edk\u016f Ads. V r\u00e1mci shora uveden\u00fdch reklamn\u00edch opat\u0159en\u00ed neshroma\u017e\u010fujeme ani nezpracov\u00e1v\u00e1me \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. Dost\u00e1v\u00e1me pouze statistick\u00e1 vyhodnocen\u00ed od spole\u010dnosti Google. Na z\u00e1klad\u011b t\u011bchto vyhodnocen\u00ed m\u016f\u017eeme zjistit, kter\u00e1 z pou\u017eit\u00fdch reklamn\u00edch opat\u0159en\u00ed jsou obzvl\u00e1\u0161\u0165 efektivn\u00ed. Z u\u017e\u00edv\u00e1n\u00ed reklamn\u00edch materi\u00e1l\u016f nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e1 dal\u0161\u00ed data; zejm\u00e9na nem\u016f\u017eeme na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovat u\u017eivatele.<\/p>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o n\u00e1v\u0161t\u011bv\u00e1ch, preferenc\u00edch a zobrazen\u00ed, prohl\u00ed\u017ee\u010d a za\u0159\u00edzen\u00ed, dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed n\u00e1v\u0161t\u011bv webov\u00e9 str\u00e1nky;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: maxim\u00e1ln\u011b dva roky, \u017eivotnost je 12 m\u011bs\u00edc\u016f;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Google Ireland Ltd, Irsko;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): P\u0159ed\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed je mo\u017en\u00e9. Jako vhodnou ochranu jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky podle \u010dl. 46 GDPR. V p\u0159\u00edpad\u011b, \u017ee t\u0159et\u00ed zem\u011b podl\u00e9h\u00e1 rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b, takov\u00e1 rozhodnut\u00ed se rovn\u011b\u017e aplikuj\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/policies.google.com\/privacy?hl=en-US\">https:\/\/policies.google.com\/privacy?hl=en-US<\/a>;<\/p>\n<ol>\n<li><strong>GOOGLE TAG MANAGER, GOOGLE ADSENSE (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Slu\u017eba Tag Manager umo\u017e\u0148uje spr\u00e1vu webov\u00fdch tag\u016f prost\u0159ednictv\u00edm rozhran\u00ed. Nejsou vyu\u017e\u00edv\u00e1ny soubory cookie a nejsou shroma\u017e\u010fov\u00e1ny identifika\u010dn\u00ed \u00fadaje. Google Tool Manager spou\u0161t\u00ed jin\u00e9 tagy, kter\u00e9 v\u00a0p\u0159\u00edpad\u011b pot\u0159eby \u00fadaje shroma\u017e\u010fuj\u00ed. \u00da\u010delem je anal\u00fdza chov\u00e1n\u00ed, marketing a vyhodnocov\u00e1n\u00ed kampan\u00ed.<\/p>\n<p>Slu\u017eba AdSense umo\u017e\u0148uje zobrazov\u00e1n\u00ed reklam ze slu\u017eby Google Ads. V\u00a0z\u00e1vislosti na typu rekamy se zji\u0161\u0165uj\u00ed klik\u00e1n\u00ed, zobrazov\u00e1n\u00ed a \u00fahrady reklam Google. Uveden\u00e9 umo\u017e\u0148uje zobrazovat relevantn\u011bj\u0161\u00ed reklamy a reklamy na online obsah.<\/p>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o po\u010dtech u\u017eivatel\u016f, jejich n\u00e1v\u0161t\u011bv\u00e1ch a klik\u00e1n\u00ed a dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed n\u00e1v\u0161t\u011bv webov\u00e9 str\u00e1nky;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: maxim\u00e1ln\u011b dva roky, \u017eivotnost je 12 m\u011bs\u00edc\u016f;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Google Ireland Ltd, Irsko;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): P\u0159ed\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed je mo\u017en\u00e9. Jako vhodnou ochranu jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky podle \u010dl. 46 GDPR. V p\u0159\u00edpad\u011b, \u017ee t\u0159et\u00ed zem\u011b podl\u00e9h\u00e1 rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b, takov\u00e1 rozhodnut\u00ed se rovn\u011b\u017e aplikuj\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/policies.google.com\/privacy?hl=en-US\">https:\/\/policies.google.com\/privacy?hl=en-US<\/a>;<\/p>\n<ol>\n<li><strong>SEZNAM REMARKETING (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed technologie retargetingu od slu\u017eby Sklik provozovan\u00e9 spole\u010dnost\u00ed Seznam.cz, a.s.. Ta n\u00e1m umo\u017e\u0148uje uk\u00e1zat n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kte\u0159\u00ed ji\u017e projevili z\u00e1jem o na\u0161e produkty, na\u0161e reklamy v reklamn\u00ed s\u00edti spole\u010dnosti Seznam.cz, a.s. Slu\u017eba registruje chov\u00e1n\u00ed a proch\u00e1zen\u00ed u\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch a ve\u0161kerou interakci s aktivn\u00edmi kampan\u011bmi. Slou\u017e\u00ed k optimalizaci reklamy a k efektivn\u00edmu zp\u011btn\u00e9mu c\u00edlen\u00ed.<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o n\u00e1v\u0161t\u011bv\u00e1ch, zobrazen\u00ed, interakci, chov\u00e1n\u00ed a dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed se proch\u00e1zen\u00ed u\u017eivatel\u016f webov\u00fdmi str\u00e1nkami;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: po dobu relace, nejv\u00fd\u0161e 18 m\u011bs\u00edc\u016f;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Seznam.cz, a.s., \u010cesk\u00e1 republika;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: https:\/\/napoveda.sklik.cz\/zpracovani-osobnich-udaju\/;<\/p>\n<ol>\n<li><strong>ADFORM (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Slu\u017eba je vyu\u017e\u00edv\u00e1na syst\u00e9mem Adform pro optimalizaci marketingov\u00fdch kampan\u00ed. Adform pou\u017e\u00edv\u00e1 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch sledov\u00e1n\u00ed pomoc\u00ed soubor\u016f cookie a podobn\u00fdch technologi\u00ed sledov\u00e1n\u00ed na z\u00e1klad\u011b ID (kr\u00e1tk\u00fd soubor cookie). Soubor cookie Adform je na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch um\u00edst\u011bn, jakmile k tomu ud\u011bl\u00edte souhlas. Soubor cookie spole\u010dnosti Adform bude um\u00edst\u011bn tak\u00e9 v p\u0159\u00edpad\u011b, \u017ee si prost\u0159ednictv\u00edm spole\u010dnosti Adform zobraz\u00edte na\u0161i reklamu um\u00edst\u011bnou na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran a ud\u011blili jste souhlas se soubory cookie na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch. Slu\u017eba ov\u011b\u0159uje, zda prohl\u00ed\u017ee\u010d u\u017eivatele podporuje soubory cookies.<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: ID souboru cookie, typ za\u0159\u00edzen\u00ed \/ ID, \u010das kliknut\u00ed na webovou str\u00e1nku nebo reklamn\u00ed nosi\u010d, URL webov\u00e9 str\u00e1nky nebo reklamn\u00edho nosi\u010de, informace automaticky odeslan\u00e9 va\u0161\u00edm za\u0159\u00edzen\u00edm (v\u010detn\u011b nastaven\u00ed jazyka, IP adresy, demografick\u00fdch \u00fadaj\u016f) \u00fadaje o z\u00e1jmech, sociodemografick\u00e9 \u00fadaje spojen\u00e9 se souborem cookie nebo jin\u00fdm ID.<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: nejv\u00fd\u0161e 13 m\u011bs\u00edc\u016f, \u017eivotnost \u00fadaj\u016f je dva m\u011bs\u00edce;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Adform A\/S, Denmark;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: https:\/\/site.adform.com\/privacy-center\/platform-privacy\/product-and-services-privacy-policy;<\/p>\n<ol>\n<li><strong>HOTJAR (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: \u00fa\u010delem n\u00e1stroje je v\u00fdvoj webov\u00e9 str\u00e1nky, zobrazov\u00e1n\u00ed relevantn\u00ed reklamy a analytika. Slu\u017eba sleduje u\u017eivatele a jeho pohyb na webov\u00e9 str\u00e1nce. Slu\u017eba zahrnuje tyto n\u00e1stroje:<\/p>\n<ul>\n<li>_hjSession_# Shroma\u017e\u010fuje statistiky o n\u00e1v\u0161t\u011bv\u00e1ch u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch, jako je po\u010det n\u00e1v\u0161t\u011bv, pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch a zobrazen\u00e9 str\u00e1nky.<\/li>\n<li>_hjSessionUser_# Shroma\u017e\u010fuje statistiky o n\u00e1v\u0161t\u011bv\u00e1ch u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch, jako je po\u010det n\u00e1v\u0161t\u011bv, pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch a zobrazen\u00e9 str\u00e1nky.<\/li>\n<li>_hjTLDTest U aktu\u00e1ln\u00edch webov\u00fdch str\u00e1nek zji\u0161\u0165uje za\u0159azen\u00ed v r\u00e1mci SEO. Tato slu\u017eba je sou\u010d\u00e1st\u00ed statistick\u00e9 a analytick\u00e9 slu\u017eby t\u0159et\u00ed strany.<\/li>\n<li>hjActiveViewportIds Tento soubor cookie obsahuje \u0159et\u011bzec ID aktu\u00e1ln\u00ed relace. Obsahuje neosobn\u00ed informace o tom, na jak\u00e9 podstr\u00e1nky n\u00e1v\u0161t\u011bvn\u00edk vstoupil &#8211; tyto informace se pou\u017e\u00edvaj\u00ed k optimalizaci n\u00e1v\u0161t\u011bvnick\u00e9ho z\u00e1\u017eitku.<\/li>\n<li>hjViewportId Hotjar Ulo\u017e\u00ed velikost obrazovky u\u017eivatele, aby bylo mo\u017en\u00e9 upravit velikost obr\u00e1zk\u016f na webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<\/ul>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o n\u00e1v\u0161t\u011bv\u00e1ch, preferenc\u00edch a zobrazen\u00ed, dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed u\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: jeden rok, maxim\u00e1ln\u011b dva roky;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Hotjar Ltd., USA;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): P\u0159ed\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed je mo\u017en\u00e9. Jako vhodnou ochranu jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky podle \u010dl. 46 GDPR. V p\u0159\u00edpad\u011b, \u017ee t\u0159et\u00ed zem\u011b podl\u00e9h\u00e1 rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b, takov\u00e1 rozhodnut\u00ed se rovn\u011b\u017e aplikuj\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: https:\/\/www.hotjar.com\/legal\/policies\/privacy\/;<\/p>\n<ol>\n<li><strong>YOUTUBE (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Tato slu\u017eba zahrnuje v\u011bt\u0161\u00ed mno\u017estv\u00ed n\u00e1stroj\u016f od YouTube s\u00a0r\u016fzn\u00fdmi \u00fa\u010dely a mo\u017enostmi. Slu\u017eba zahrnuje tyto n\u00e1stroje:<\/p>\n<ul>\n<li>LAST_RESULT_ENTRY_KEY Slou\u017e\u00ed ke sledov\u00e1n\u00ed interakce u\u017eivatele s vlo\u017een\u00fdm obsahem.<\/li>\n<li>LogsDatabaseV2:V#||LogsRequestsStore Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube.<\/li>\n<li>nextId Slou\u017e\u00ed ke sledov\u00e1n\u00ed interakce u\u017eivatele s vlo\u017een\u00fdm obsahem.<\/li>\n<li>PREF Registruje jedine\u010dn\u00e9 ID, kter\u00e9 spole\u010dnost Google pou\u017e\u00edv\u00e1 k veden\u00ed statistik o tom, jak n\u00e1v\u0161t\u011bvn\u00edk pou\u017e\u00edv\u00e1 videa YouTube na r\u016fzn\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<li>remote_sid Nezbytn\u00e9 pro implementaci a funk\u010dnost videoobsahu YouTube na webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<li>Requests Slou\u017e\u00ed ke sledov\u00e1n\u00ed interakce u\u017eivatele s vlo\u017een\u00fdm obsahem.<\/li>\n<li>ServiceWorkerLogsDatabase#SWHealthLog YouTube Nezbytn\u00e9 pro implementaci a funk\u010dnost videoobsahu YouTube na webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<li>TESTCOOKIESENABLED Slou\u017e\u00ed ke sledov\u00e1n\u00ed interakce u\u017eivatele s vlo\u017een\u00fdm obsahem.<\/li>\n<li>VISITOR_INFO1_LIVE Sna\u017e\u00ed se odhadovat \u0161\u00ed\u0159ku p\u00e1sma p\u0159ipojen\u00ed u\u017eivatele na str\u00e1nk\u00e1ch s integrovan\u00fdmi videi YouTube.<\/li>\n<li>YSC YouTube Registruje jedine\u010dn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pro veden\u00ed statistiky o tom, jak\u00e1 videa z YouTube u\u017eivatel zhl\u00e9dl.<\/li>\n<li>innertube::nextId Registruje jedine\u010dn\u00e9 ID k veden\u00ed statistik o tom, jak\u00e1 videa z YouTube u\u017eivatel zhl\u00e9dl.<\/li>\n<li>ytidb::LAST_RESULT_ENTRY_KEY YouTube Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube.<\/li>\n<li>YtIdbMeta#databases Slou\u017e\u00ed ke sledov\u00e1n\u00ed interakce u\u017eivatele s vlo\u017een\u00fdm obsahem.<\/li>\n<li>yt-remote-cast-available Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube.<\/li>\n<li>yt-remote-cast-installed Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>yt-remote-connected-devices Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>yt-remote-device-id Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>yt-remote-fast-check-period Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>yt-remote-session-app Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>yt-remote-session-name Ukl\u00e1d\u00e1 preference videop\u0159ehr\u00e1va\u010de u\u017eivatele pomoc\u00ed zabudovan\u00e9 videoaplikace YouTube<\/li>\n<li>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/li>\n<\/ul>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, IP adresa, informace o n\u00e1v\u0161t\u011bv\u00e1ch, nastaven\u00ed, interakc\u00edch, preferenc\u00edch a zobrazen\u00ed, prohl\u00ed\u017ee\u010d a za\u0159\u00edzen\u00ed, dal\u0161\u00ed data t\u00fdkaj\u00edc\u00ed u\u017e\u00edv\u00e1n\u00ed YouTube;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: nejv\u00fd\u0161e dva roky;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Google Ireland Ltd, Irsko.<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): Transfer do t\u0159et\u00edch zem\u00ed je mo\u017en\u00fd. Jako vhodn\u00e9 z\u00e1ruky jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky v souladu s \u010dl\u00e1nkem 46 GDPR. Pro t\u0159et\u00ed zem\u011b, pro kter\u00e9 se uplatn\u00ed rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b se aplikuje rovn\u011b\u017e toto rozhodnut\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/policies.google.com\/privacy?hl=en-US\">https:\/\/policies.google.com\/privacy?hl=en-US<\/a>;<\/p>\n<ol>\n<li><strong>META PLATFORM PIXELY (TYP 3)<\/strong><\/li>\n<\/ol>\n<p>\u00da\u010cEL: Za \u00fa\u010delem vyu\u017eit\u00ed placen\u00e9 propagace na soci\u00e1ln\u00edch s\u00edt\u00edch Facebook a Instagram je implementov\u00e1n pixel do webov\u00e9 str\u00e1nky pro m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a konverz\u00ed. Je zji\u0161\u0165ov\u00e1no, jak se u\u017eivatel dostal na webovou str\u00e1nku. Pou\u017e\u00edv\u00e1me Facebook pixel abychom zajistili, \u017ee na\u0161e reklamy na Facebooku odpov\u00eddaj\u00ed potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nejsou otravn\u00e9. Pomoc\u00ed n\u00e1stroje Facebook Pixel m\u016f\u017eeme sledovat \u00fa\u010dinnost reklam na Facebooku pro \u00fa\u010dely statistik a pr\u016fzkum\u016f trhu t\u00edm, \u017ee zjist\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na n\u00e1\u0161 web (tzv. \u201ekonverze\u201c).<\/p>\n<p>Z d\u016fvodu u\u017eit\u00ed t\u011bchto marketingov\u00fdch n\u00e1stroj\u016f v\u00e1\u0161 prohl\u00ed\u017ee\u010d automaticky vytvo\u0159\u00ed p\u0159\u00edm\u00e9 spojen\u00ed se serverem Facebooku jakmile souhlas\u00edte s pou\u017eit\u00edm: cookies vy\u017eaduj\u00edc\u00edch V\u00e1\u0161 souhlas. V pr\u016fb\u011bhu integrace Facebook pixel a vyu\u017eit\u00ed Konverzn\u00edho API. Facebook z\u00edsk\u00e1 informace o tom, \u017ee jste si vyvolali p\u0159\u00edslu\u0161nou webovou str\u00e1nku na\u0161\u00ed internetov\u00e9 prezentace nebo kliknut\u00ed na na\u0161i reklamu. Pokud jste zaregistrov\u00e1ni u slu\u017eby Facebook, m\u016f\u017ee spole\u010dnost Facebook p\u0159idru\u017e\u00ed Va\u0161i n\u00e1v\u0161t\u011bvu k Va\u0161emu \u00fa\u010dtu.<\/p>\n<p>Slu\u017eba zahrnuje tyto n\u00e1stroje:<\/p>\n<ul>\n<li>_fbp [x 3 ] Facebook vyu\u017e\u00edv\u00e1 cookie k zobrazov\u00e1n\u00ed r\u016fzn\u00fdch reklamn\u00edch produkt\u016f, nap\u0159\u00edklad nab\u00eddek inzerent\u016f t\u0159et\u00edch stran v re\u00e1ln\u00e9m \u010dase.<\/li>\n<li>lastExternalReferrer Zjist\u00ed, jak se u\u017eivatel dostal na webovou str\u00e1nku, a zaznamen\u00e1 jeho posledn\u00ed adresu URL.<\/li>\n<li>lastExternalReferrerTime Zjist\u00ed, jak se u\u017eivatel dostal na webovou str\u00e1nku, a zaznamen\u00e1 jeho posledn\u00ed adresu URL.<\/li>\n<\/ul>\n<p>PR\u00c1VN\u00cd Z\u00c1KLAD PRO ZPRACOV\u00c1N\u00cd: dobrovoln\u00fd souhlas, kter\u00fd je mo\u017en\u00e9 kdykoliv odvolat zm\u011bnou nastaven\u00ed cookies;<\/p>\n<p>KATEGORIE DOT\u010cEN\u00ddCH OSOBN\u00cdCH \u00daDAJ\u016e: s\u00ed\u0165ov\u00e9 identifik\u00e1tory, zobrazen\u00e9 reklamy, interakce, \u00fa\u010dinnost, statistiky klik\u00e1n\u00ed, p\u0159esm\u011b\u0159ov\u00e1n\u00ed na webovou str\u00e1nku, dal\u0161\u00ed \u00fadaje souvisej\u00edc\u00ed s\u00a0prohl\u00ed\u017een\u00edm reklam na soci\u00e1ln\u00edch s\u00edt\u00edch;<\/p>\n<p>DOBA UCHOV\u00c1N\u00cd: maxim\u00e1ln\u011b dva roky, pot\u00e9 jen anonymn\u00ed statistiky;<\/p>\n<p>P\u0158\u00cdJEMCI (POSKYTOVATEL N\u00c1STROJE): Meta Platforms Ireland Limited, Irsko; se spole\u010dnost\u00ed META jsme spole\u010dn\u011b odpov\u011bdni jako spole\u010dn\u00ed spr\u00e1vci. Uzav\u0159eli jsme odpov\u00eddaj\u00edc\u00ed dohodu s Meta o spole\u010dn\u00e9m spr\u00e1vcovstv\u00ed, kterou naleznete zde: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a> \u00a0Tato dohoda definuje p\u0159\u00edslu\u0161n\u00e9 odpov\u011bdnosti za spln\u011bn\u00ed povinnosti podle GDPR, pokud jde o spole\u010dn\u00e9 spr\u00e1vcovstv\u00ed;<\/p>\n<p>P\u0158ED\u00c1N\u00cd DO T\u0158ET\u00cdCH ZEM\u00cd (MIMO EU\/EHP): Transfer do t\u0159et\u00edch zem\u00ed je mo\u017en\u00fd. Jako vhodn\u00e9 z\u00e1ruky jsme uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky v souladu s \u010dl\u00e1nkem 46 GDPR. Pro t\u0159et\u00ed zem\u011b, pro kter\u00e9 se uplatn\u00ed rozhodnut\u00ed o adekv\u00e1tn\u00ed ochran\u011b se aplikuje rovn\u011b\u017e toto rozhodnut\u00ed. Dal\u0161\u00ed informace k tomuto t\u00e9matu naleznete zde: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-transfers-outside-eu_cs<\/a>;<\/p>\n<p>PODM\u00cdNKY POSKYTOVATELE N\u00c1STROJE: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/?entry_point=data_policy_redirect&amp;entry=0\">https:\/\/www.facebook.com\/privacy\/policy\/?entry_point=data_policy_redirect&amp;entry=0<\/a>;<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>Nastaven\u00ed cookies<\/strong><\/li>\n<\/ol>\n<p>M\u016f\u017eete zru\u0161it instalaci v\u0161ech cookies (krom\u011b cookies nezbytn\u00fdch pro fungov\u00e1n\u00ed webov\u00e9 str\u00e1nky), a to nastaven\u00edm sv\u00fdch preferenc\u00ed na vyskakovac\u00edm banneru cookies, kde m\u016f\u017eete zvolit \u201eZam\u00edtnout v\u0161e\u201c nebo po zvolen\u00ed \u201eNastaven\u00ed\u201c \u010di \u201ePodrobn\u00e9 nastaven\u00ed\u201c m\u016f\u017eete aktivovat \u010di deaktivovat instalaci u jednotliv\u00fdc druh\u016f cookies posuvn\u00edkem u dan\u00e9ho druhu cookies. Svoje preference m\u016f\u017eete kdykoli zm\u011bnit \u010di jakkoli upravit. Li\u0161ta nastaven\u00ed cookies je i po proveden\u00ed prvotn\u00ed volby trvale p\u0159\u00edstupn\u00e1 na spodn\u00ed li\u0161t\u011b webov\u00e9 str\u00e1nky pod n\u00e1zvem: <em>Nastaven\u00ed cookies<\/em>.<\/p>\n<p>M\u00e1te tak\u00e9 mo\u017enost si ve sv\u00e9m prohl\u00ed\u017ee\u010di nastavit, zda chcete cookies p\u0159ijmout nebo ne. R\u016fzn\u00e9 prohl\u00ed\u017ee\u010de poskytuj\u00ed r\u016fzn\u00e9 ovl\u00e1dac\u00ed prvky, a proto n\u00ed\u017ee uv\u00e1d\u00edme odkazy na pokyny od zn\u00e1m\u00fdch v\u00fdrobc\u016f k tomu, jak to ud\u011blat. Prohl\u00ed\u017ee\u010d V\u00e1m zpravidla nab\u00edz\u00ed mo\u017enost kdykoliv p\u0159ijmout, odm\u00edtnout nebo vymazat cookies. V\u00edce informac\u00ed naleznete v\u00a0n\u00e1pov\u011bd\u011b k\u00a0Va\u0161emu prohl\u00ed\u017ee\u010di.<\/p>\n<p>Informace o t\u011bchto n\u00e1stroj\u00edch jsou dostupn\u00e9 tak\u00e9 na <a href=\"https:\/\/www.youronlinechoices.com\/cz\/\">https:\/\/www.youronlinechoices.com\/cz\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong>Dal\u0161\u00ed informace o va\u0161ich pr\u00e1vech <\/strong><\/li>\n<\/ol>\n<p>Podle \u00fa\u010dinn\u00e9 pr\u00e1vn\u00ed \u00fapravy m\u00e1te pr\u00e1vnou odm\u00edtnout, resp. neud\u011blit souhlas pro jak\u00e9koliv cookies, kter\u00e9 nejsou nezbytn\u00fdmi n\u00e1stroji pro provozov\u00e1n\u00ed webov\u00e9 str\u00e1nky.<\/p>\n<p>Va\u0161e pr\u00e1va dle \u00fa\u010dinn\u00e9 pr\u00e1vn\u00ed \u00fapravy k\u00a0ochran\u011b osobn\u00edch \u00fadaj\u016f jsou vysv\u011btlena v\u00a0z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f dostupn\u00fdch na <a href=\"http:\/\/www.teva.cz\">www.teva.cz<\/a> nebo na jak\u00fdchkoli na\u0161ich produktov\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong>Dotazy t\u00fdkaj\u00edc\u00ed se cookies \u2013 kontaktujte n\u00e1s<\/strong><\/li>\n<\/ol>\n<p>Pokud \u010demukoliv v\u00a0t\u011bchto podm\u00ednk\u00e1ch nerozum\u00edte anebo m\u00e1te jin\u00e9 dotazy \u010di \u017e\u00e1dosti, m\u016f\u017eete se obr\u00e1tit na odd\u011blen\u00ed spole\u010dnosti Teva, je\u017e m\u00e1 na starosti ochranu osobn\u00edch \u00fadaj\u016f na adrese <a href=\"mailto:EUPrivacy@tevaeu.com\">EUPrivacy@tevaeu.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><strong>Zm\u011bny t\u011bchto z\u00e1sad o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong><\/li>\n<\/ol>\n<p>Tyto podm\u00ednky je Teva opr\u00e1vn\u011bna v\u00a0p\u0159\u00edpad\u011b pot\u0159eby zm\u011bnit. Spole\u010dnost Teva um\u00edst\u00ed aktualizovanou verzi podm\u00ednek na tuto str\u00e1nku a sou\u010dasn\u011b m\u016f\u017ee o zm\u011bn\u00e1ch informovat i jin\u00fdm zp\u016fsobem.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li><strong>Posledn\u00ed aktualizace: \u0159\u00edjen 2024<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PODM\u00cdNKY POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES Tyto podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies (d\u00e1le jen \u201epodm\u00ednky\u201c) se t\u00fdkaj\u00ed na\u0161ich webov\u00fdch str\u00e1nek a shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f b\u011bhem n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek. V\u00a0t\u011bcto podm\u00ednk\u00e1ch naleznete podrobn\u00e9 informace o n\u00e1stroj\u00edch specifick\u00fdch pro webov\u00e9 str\u00e1nky a tak\u00e9 n\u00e1stroj\u00edch od extern\u00edch partner\u016f. Provozovatelem webov\u00fdch str\u00e1nek je spole\u010dnost Teva Pharmaceuticals CR, s.r.o. (d\u00e1le [&#8230;]<\/p>\n<p><a aria-label=\"Sudocrem\"  class=\"btn btn-purple round btn-secondary understrap-read-more-link\" href=\"https:\/\/sudocrem.com\/cz\/prohlaseni-k-souborum-cookies\/\">CONTINUE READING<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-templates\/contact-page.php","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prohl\u00e1\u0161en\u00ed k soubor\u016fm cookies - Sudocrem Czechia<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sudocrem.com\/cz\/prohlaseni-k-souborum-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prohl\u00e1\u0161en\u00ed k soubor\u016fm cookies - Sudocrem Czechia\" \/>\n<meta property=\"og:description\" content=\"PODM\u00cdNKY POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES Tyto podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies (d\u00e1le jen \u201epodm\u00ednky\u201c) se t\u00fdkaj\u00ed na\u0161ich webov\u00fdch str\u00e1nek a shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f b\u011bhem n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek. V\u00a0t\u011bcto podm\u00ednk\u00e1ch naleznete podrobn\u00e9 informace o n\u00e1stroj\u00edch specifick\u00fdch pro webov\u00e9 str\u00e1nky a tak\u00e9 n\u00e1stroj\u00edch od extern\u00edch partner\u016f. Provozovatelem webov\u00fdch str\u00e1nek je spole\u010dnost Teva Pharmaceuticals CR, s.r.o. 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