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1931

In 1931 Thomas Smith, a Professor of Pharmacy and a retail pharmacist in Dublin developed a unique cream from the back of his humble shop. The healing cream was excellent at treating nappy rash, eczema, pressure sores, incontinence rash and a variety of other minor skin lesions.

1940’s

Professor Smith’s unique formula proves to be extremely popular and quickly requires new manufacturing premises.

1950’s

The soothing cream goes from strength to strength, eventually becoming known as Sudocrem.

1960’s

A promotional strategy of personally delivering Sudocrem samples to new mothers turns the product into a steady seller in Ireland.

1970’s

Improvements are made to the marketing and distribution resulting in a doubling of sales over the next 4 years, allowing Sudocrem to be introduced into Northern Ireland and Northwest England.

1980’s

Sudocrem was launched nationally in Great Britain and over the next 20 years quickly established itself as the market leader for nappy rash cream in the UK and Ireland.

2011

Sudocrem celebrates 80 years of skincare for all the family. Sudocrem products are now available in over 40 countries worldwide.

Today

Still manufactured in Dublin, the Sudocrem formula has withstood the tests of time and remains unchanged from its humble origins.